Hi Heather,
The 2024 Black Friday and Cyber Monday (BFCM) sales period in Australia was a record-breaking event, with a strong focus on value, convenience, and early engagement.
Enudge can help you deliver an engaging collection of sales messaging to your customers. We recommend starting early to make sure you have all your campaigns ready to go!
For full details of strategies that helped Australian retailers to have a very successful 2024 Black Friday and Cyber Monday, and recommendations on how to prepare for Friday 28th November - Monday 1st December, 2025 please read our new article: "Preparing for Black Friday and Cyber Monday"
