Your monthly update to help you use technology to grow! |
|
|
Email ... efficient, cost effective, constant |
|
|
Hi Heather,
Contactpoint built the Enudge email and SMS marketing solution back in 2006. Enudge has been used by thousands of businesses across Australia and internationally since that time, and like all technology, has undergone significant change and improvement.
This Contactpoint News focuses on email marketing, and more recent changes and statistics to help you understand how to use email as a technology for growth. |
|
|
Using BIMI for branding & recognition in the inbox |
BIMI stands for 'Brand Indicators for Message Identification' and manifests as the sender's logo appearing beside emails, in certain email clients.
The presence of the logo helps the email to stand out in the inbox, and also gives the recipient reassurance that the email is from the stated sender.
Our recent "Inside Enudge" blog post provides information on the benefits of setting up for BIMI, how to get it in place, and the costs.
Read more |
| |
|
Global statistics from earlier this year are useful as a general benchmark: |
|
|
| Average Click Through Rate 1% |
| |
|
For Oceania, the statistics are as follow: |
|
|
| Average Click Through Rate 2% |
| |
|
From June 2024, Litmus reported the average return on investment from email marketing of 3600%. Stated another way, for every $1 spent, on average you will receive $36 in return. That is a massive ROI, and it's always been this way, which is why we send out monthly Contactpoint News and have done for 18 years.
Below are a few of the ways you can achieve an even better than average ROI: |
- Use dynamic content.
- Incorporate animated gifs.
- Include highly personalised content.
-
Use an affordable & easy-to-use email marketing tool, such as Enudge, to keep your cost of production and delivery to a minimum.
|
If you would like help to improve your email marketing statistics, are looking for a cheaper & better way to send your email campaigns, or simply need help to get started, please feel free to get in touch - we'd love to look at your specific situation. |
|
|
ACMA Statement of Expectations |
The Australian Communications and Media Authority recent published a Statement of Expectations addressing the way that Australian businesses use e-marketing (which includes email, SMS and instant messages including those delivered via social media). As stated in their website, it is an "outcome-focused guide to better practice".
Contactpoint recently attended a webinar of ACMA in which they were discussing the application of the Spam Act and also referenced the abovementioned statement of expectations.
One of the interesting issues that arose during the webinar, and referenced in the statement, is that where a message is primarily used for one purpose (e.g. communicate legally information such as an invoice), if that same message also contains a marketing message, then the whole message is deemed to be a marketing message. ACMA also make it very clear that they prefer organisations to be using explicit rather than inferred consent, and that just because an email address is published publicly is insufficient to infer consent. Most companies selling lists rely on published email addresses, so this is very important.
It's a very good idea to be familiar with the best practices outlined in the statement which discusses at length your responsibility to produce evidence of consent. |
| |
|
Below is a curated collection of technology news to inform and inspire |
|
|
|
Central government body coming soon to help Australians caught by scammers, where they are unable to get assistance from the bank, telco or social media platform involved in their loss. |
|
|
|
Meta have successfully remove 9,000 Celeb Scams. This was the result of a 6 month effort, but progress is being made to reduce the likelihood of Australians being caught by fake ads. |
|
|
|
CommBank fined again for sending spam. This time they have been fined $7.5Mn for sending spam which has said to be the result of sending emails that were incorrectly categorised as information only, rather than being commercial. Refer to our comments above about ACMA Statement of Expectations! |
|
| Let's get busy assisting you with technology that helps your business grow!
Contact Us for an obligation-free discussion. |
|
|
|
