How do I send one email to many people?

Sending an email to a few extra people, as well as the main recipient, is easy — the CC and BCC fields have you covered. But what about when you need to send the same email to hundreds of people? Informing customers that you're closing for Christmas, updating people about a price change, advertising a special offer… you get the drift.

Many years ago people used the BCC field for this too. But that practice — with all its terrible potential outcomes — is long gone.

What terrible outcomes?

• You can only include a small number of addresses in BCC, and getting them in is clunky — forget checking if they're valid.
• Your computer is tied up while all the sending takes place.
• Regardless of BCC, Gmail and Outlook allow only a small number of emails per day from one sender.
• An unpersonalised BCC makes it very likely your emails land in the spam/junk folder.
• With no personalisation — your email isn't addressed to anyone — it's easy for the inbox owner to ignore.
• No tracking means no way to know if recipients received, read or acted on the email.

Your recipients have moved on from the days of BCC‑ed emails, and now expect better.

So how do you bulk email?

The way it's done now is as simple as 1, 2, 3:

1. Create your email message, including personalisation fields.
2. Attach the contacts to the message.
3. Schedule & send.

These three steps are performed within an online email marketing tool such as eNudge. You can sign up for a free trial account without entering a credit card or payment method.

Why use an email service provider

An online bulk email service such as eNudge doesn't just get your email delivered reliably to all recipients at once — it solves the pain points above, and more:

• It works like a BCC in that recipients' privacy is protected (no one sees the list), only without the cold, unprofessional nature of a BCC.
• Real‑time analytics at your fingertips — who opened, who clicked or shared, who forwarded, and which addresses no longer exist (bounces).
• Easily import your recipient list via CSV or from a provider like Outlook, filtering out invalid‑format addresses. No more typing them in.
• Automatic compliance with Australian anti‑spam laws, with a simple, straightforward unsubscribe process.
• Easy personalisation — “Hi Sally” instead of just “Hi” — plus segmentation to send more relevant content to different groups (by department, state, lifecycle stage and more).
• Vastly improved deliverability — reputable gateways ensure your sender domain meets spam‑filter expectations (DKIM, DMARC, SPF, standards compliance). The eNudge team has been helping clients comply for years.
• A dash of creativity and colour — compelling, beautiful emails are far easier to build, especially with eNudge's leading drag‑and‑drop editor and mobile‑responsiveness controls.
• Build once, reuse — copy a previous email into a new one, set up templates, or save portions of your design for other campaigns.
• Craft in advance and schedule your send for a chosen time.
• Support is just a message away — the eNudge team is available by phone or chat during Australian business hours.

The benefits of using a specialist email service provider like eNudge are well worth the small effort to sign up and get started on the three steps above. And on cost, you won't find cheaper — if you're sending to fewer than 500 people per month, eNudge is free.

Need to get started today? Register for your free trial account — no credit card required.