How do I email more than 200 people at once?

Using the BCC field to send the same email to many people at once isn't a good solution. Aside from the restriction of no more than around 200 addresses at a time, it looks spammy and doesn't allow any personalisation — and personalisation has been shown to significantly increase open rates and engagement.

The 200‑per‑day limit

If you use Gmail or Office 365 as your email provider, you can only send around 200 emails per day from any one address — whether you BCC the recipients or not. The bottom line: if you want to send large numbers of emails, you'll need an email service provider such as eNudge to send your campaigns.

Why use an email service provider

Using a provider doesn't just let you send a larger volume — it brings many additional benefits:

• Personalisation. With eNudge you can personalise to an unlimited degree — not just “Hello [first name]”, but details like their last purchase or preferences. eNudge makes it easy, using standard fields (including 15 custom fields), or via unlimited personalisation where you add any other fields for use in a particular campaign.
• Measurement. Providers track how recipients interact with your email — opens, clicks on URLs, forwards, social sharing — so you can gauge performance over time and identify better‑performing subject lines and content. eNudge makes it easy to compare campaigns against each other.
• Segmentation. Sending emails relevant to each recipient — rather than everything to everyone — reduces unsubscribes and builds engagement and trust. eNudge lets you categorise contacts without limit and select your target audience just as easily — for example, all contacts in a particular state, not working for a particular company, and in a particular category, in a single step. You're never forced to send to a single pre‑defined list.
• Professionalism. eNudge provides mobile‑responsive templates to help you quickly create professional emails that are easy to read on a phone without pinching and zooming. There are 180+ free, mobile‑responsive templates, all quick and easy to modify with your branding, text and imagery.
• Automation. Sending a stream of messages over time, automatically, lets you engage more people without sacrificing personalisation. eNudge provides enhanced automation, including different streams sent to people based on the actions they take.

As you can see, there's a lot of functionality within an email service provider like eNudge. If you'd like to discuss how eNudge can help you communicate more frequently, and more richly, with your audience, please contact us.