Tools to help your email marketing

Email marketing is consistently the most cost‑effective and efficient way to market your business to new and existing customers. This article describes a bunch of tools that will help you create email marketing campaigns for your organisation.

Drag & drop editor

The campaign editor inside eNudge is among the best available, making it quick to design engaging emails that look great on desktop and mobile. It includes dark‑mode preview and plenty of options for handling mobile responsiveness — reversing the stacking of elements on mobile, increasing font sizes just on mobile, and showing different versions of sections on desktop versus mobile. Read more about email editing.

eNudge email templates

To get started quickly, choose from 180+ free, mobile‑responsive templates provided in your account. You can change every aspect — fonts, background colours, images, padding, and of course the text. Read about using a template.

You can also create your own templates, making it super quick to build your next campaign — or simply copy a previous campaign into a new one. We're all about speed and efficiency.

Email accessibility

WCAG compliance is essential for giving people with vision impairment and other disabilities easy access to your content. To help improve accessibility we recommend this easy‑to‑use contrast checker. Colour contrast is just one factor — for more, see our detailed guide to accessibility in email marketing.

Animated GIF creation

Emails containing animated images have been shown to significantly increase engagement. To quickly create an animated GIF with a small file size, we often use EZGif. You can also use it to convert a video into an animated GIF, then compress the result further.

Imagery

On the topic of images: if you're struggling to find the right one, the eNudge editor lets you search royalty‑free images to insert directly. Your own photography or product images will always be better, but when a fresh photoshoot isn't an option, stock images help. For variety — icons, illustrations and photos — a low‑cost account with a library like Envato Elements is worth considering.

Artificial intelligence

Writing unique, authentic content is near and dear to our hearts, and vital to establishing your brand. We also acknowledge that AI tools can be a great time saver and a source of fresh ideas — which is why bringing AI into the eNudge interface is on our roadmap. In the meantime, here are free, easy‑to‑access options:

Quick ways to start with AI

Browser‑based: type @Gemini into your Chrome address bar, or click the CoPilot icon in Microsoft Edge, to generate content.

Device‑based: your OS likely includes an AI tool — on Windows press Win + C for CoPilot; on Android, install Gemini to run tasks from your phone.

Account‑based: options like OpenAI and Grammarly help you write better content with AI assistance at reasonable price points.

Marketing resources

Email marketing is all about marketing, obviously! We've found these blogs full of insightful ideas:

Seth Godin's Blog — a beautifully quirky mastermind of marketing.
MarketingProfs — an extensive resource covering all sorts of marketing.
Content Marketing Institute — how‑to advice, insights and case studies on content‑driven marketing.
Fresh Egg — insights from the other side of the ocean.
UX Design — thoughts on all things user experience.

Feel free to share the marketing blog you know and love! And if you don't yet have an eNudge account, it's packed with functionality — subject & body personalisation, programmatic content, metrics tracking and much more. Finally, there are plenty of other tools we use to ensure inbox delivery; we'll cover those in a future article, so stay tuned.

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Tools to help your email marketing.