Tools to help your SMS marketing.

SMS is the most direct channel you have — it lands in a pocket, not an inbox, and it gets read within minutes. This article rounds up the eNudge features, and a handful of outside tools, that make bulk SMS campaigns easier to plan, send and follow up on.

Bulk, personalised SMS

eNudge lets you send personalised SMS at scale to your whole contact list — merge in a first name, a location, a booking date, whatever you've captured — without any per-contact fee. We will NEVER charge you to store contacts, so growing your SMS list costs you nothing until you actually send. Read more about bulk SMS.

The more personalised your SMS message, the more helpful and relevant it will be, and the happier your contacts will be to receive it. eNudge makes it very easy to personalise your messages, with a total of 30 fields you can use for personalisation purposes, including 15 custom fields. You can read more about our unlimited personalisation feature in 'Importing custom information for additional message personalisation'.

Character & segment counter

SMS pricing is per segment. As you create your SMS content, eNudge will show you how many characters you are using, as you type. This allows you to ensure that you are keeping your message down to 1 segment (message credit), if that's your intention. You can also use eNudge to send much longer SMS messages.

Need help writing your SMS message? You might like to use your favourite AI tool to generate options for you, or read our guide for writing your SMS.

Shortening & tracking links

Every character in an SMS counts, so a long tracking URL eats into your message before you've said anything. A shortener like Bitly gives you a clean, brandable link plus click analytics — useful for comparing how an SMS link performs against the same link in an email.

Free 2-way replies

Every SMS campaign includes free 2-way replies, so customers can text to unsubscribe from your list, ask a question, confirm a booking, answer you survey, choose and option ... the ideas are limitless. Replies land against the contact's campaign record and in a dedicated inbox, so nothing gets lost between the campaign data and the conversation. See how 2-way SMS works.

Message Series & Action Responder

Set and forget with Message Series — a set of emails and SMS sent a set number of days before or after each contact's trigger date. The Action Responder adds a yes or no choice to your messages, then sends each follow-up only to the people it was written for, so a person who has already said yes gets a parking reminder by SMS rather than another invitation. Read about the Action Responder.

QR codes to grow your list

Print, packaging and in-store signage can't collect a mobile number the way a form can — but a QR code can send someone straight to your SMS opt-in page. This QR code generator is a quick way to create a QR code for flyers, receipts or window decals.

Read more about how you can use SMS to drive repeat business into your restaurant or cafe.

Staying compliant

Bulk SMS in Australia falls under the Spam Act as email marketing, so every message needs a clear sender identity and an easy way to opt out. eNudge handles the STOP-keyword unsubscribe for you automatically (recipients need to reply with 'REM' as per the instructions in the SMS). Australian networks are also introducing an SMS Sender ID Registry; see what's changing and what it means for your campaigns. If you're messaging across the ditch, the rules aren't identical — see our guide to sending SMS to New Zealand mobiles. For the letter of the law, the ACMA is the source of truth.

If you don't yet have an eNudge account, the eNudge SMS feature is packed with functionality — personalisation, free 2-way replies, automation and full delivery reporting. We've got you covered for email too, so the two channels work as one plan rather than two separate tools.